46. Impact of Social Media on Consumer Behaviour: Understanding the Influence of Social Media on Consumer Buying Behaviour and Brand Loyalty

Authors: Mrs. M.KIRUTHIKA, Part Time Research Scholar, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode -9., Dr. S. VIJAYA LAKSHIMI, Assistant Professor, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode – 9. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/50

DOI : 10.67851/ijcmth.vol.1.issue.2.019

Published Paper PDF: Click here

47. PREDICTIVE AI IN FINANCIAL FRAUD AND ANTI-MONEY LAUNDERING (AML)

Authors: Dr.S.S.UMA, Head & Associate Professor Department of BBA - IB, KPR College of Arts Science and Research,Arasur, Coimbatore., Ms.D.DHARANYA, III B.Com(CA), Department of B.Com (CA), KPR College of Arts Science and Research, Arasur, Coimbatore. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/49

DOI : 10.67851/ijcmth.vol.1.issue.2.018

Published Paper PDF: Click here

48. IMPACT OF GENERATIVE AI ON CONSUMER BUYING BEHAVIOUR

Authors: Dr. P. VENKATARAMAN, Assistant Professor, Department of Commerce, Kaamadhenu Arts and Science College (Autonomous), Sathyamangalam. (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/48

DOI : 10.67851/ijcmth.vol.1.issue.2.017

Published Paper PDF: Click here

49. IMPACT OF DIGITAL BANKING ON CUSTOMER BANKING BEHAVIOUR

Authors: Mr.G.K.KAVIARASU, Part Time Research Scholar, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode - 9., Dr. S. VIJAYA LAKSHIMI, Assistant Professor, PG and Research Department of Commerce, Erode Arts and Science College (Autonomous), Erode – 9 (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/47

DOI : 10.67851/ijcmth.vol.1.issue.2.016

Published Paper PDF: Click here

50. A STUDY ON ROLE OF AI CHATBOTS IN HUMAN RESOURCE MANAGEMENT AND EMPLOYEE SUPPORT

Authors: Mr.R. MANIKANDAN, Research Scholar, Department of Corporate Secretaryship, Kongu Arts and Science College, Nanjanapuram , Erode - 638 107, Dr. K.K.A. ALAGUAPPAN, Associate Professor &Head , Department of Corporate Secretaryship, Kongu Arts and Science College, Nanjanapuram, Erode - 638 107 (Author)

Journal Name :IJCMTH

ISSN :3139-4396

Volume and Issue : Vol.1|Issue 2

Publication Month and Year : September-2026

Published Paper URL : https://journal.ijcmth.com/index.php/main/article/view/46

DOI : 10.67851/ijcmth.vol.1.issue.2.015

Published Paper PDF: Click here